Tips on Attracting New Visitors to Your Website
There are so many marketing channels for a business owner to utilise to attract new customers that it can often be challenging to decide which
channel to use. It can often result in spending most of your marketing budget with few if any results.
Many businesses focus on business networking and referrals as it often results in a steady flow of customers and can keep your business going.
It can keep you afloat but it is not enough if you want to scale your business. To do this you need to look at additional forms of marketing.
We will cover 3 of the more successful forms of marketing below.
We hope this will help to take some of the frustration away from attracting more customers for your business.
Social Media Marketing
Social Media Marketing creates brand awareness and spreads the word about your business. It relates to all social networks such as
Facebook, Instagram, Twitter, Pinterest, LinkedIn and thousands of more sites that users interact with on a daily basis.
Social Media has grown faster than the internet which acquired 1 billion users over a 10 year period. In contrast, Facebook passed the 2 billion mark in just over 10 years and 1 in 4 people now have a Facebook account. Whichever platform you use, the premise is the same for all – to create content tailored to users to drive traffic through engagement, whether that is content, video or images.
The challenge for many businesses is that they don’t always use Social Media effectively to generate business. Even though there are thousands of platforms, registering with them can be overwhelming. As a starting point, it’s important to register with the top 12 social platforms. These sites will also provide search engine ranking power to your website from the high level of authority that they possess.
It is important to ensure the content you add to your social network is engaging so that people will like it and want to share it with their
friends. Also, use good quality images and video and integrate keywords where possible.
We recommend registering with the following top social media sites to kickstart your social media marketing strategy:
Facebook, Google+, Instagram, YouTube, LinkedIn, Reddit, Snapchat, Pinterest, Tumblr, Medium, Quora and Periscope.
Registration is important but updating the profiles is also of equal importance. We suggest either outsourcing this work or managing it
internally. You or a member of your team will know your business better than anyone else and is probably in the best place to know what
content should be added to your profile.
Facebook & Instagram Advertising
Facebook boasts a very impressive database of users and is expanding at a rate of 11% year on year. With over 2.23 billion active monthly
users, it is able to collect an extensive amount of data on these users of its platform. It knows their age, sex, likes and dislikes, who their
friends are, the topics they engage in, their location and much more. As you can imagine, allowing advertisers to access this amount of
information has resulted in Facebook accounting for 25% of online ad spend.
As well as having the ability to access its extensive database, it also offers a number of powerful services that can increase your customer base:
- Custom Audience – This enables you to add a pixel to your website and create a custom audience from visitors who click on your ad;
- Re-targeting – This allows you to take this Custom Audience of people who have an interest in your service and re-target them with your ad many times. Retargeting is very powerful as research states that buyers often need to see an ad 2-3 times before they take action;
- Lookalike audience – Facebook allows you to create a Lookalike Audience of people who are similar to the people who have clicked on an ad. For example, if 500 people click on an ad in a campaign, Facebook is able to search through its database and create an audience of millions of people similar to the people who were interested in your campaign, allowing you to target this audience in a new campaign;
- Video Advertising – Facebook allows you to create an audience of people who watched your video for more than, for example, 2 minutes. You are then able to create a custom and lookalike audience from this audience allowing you to target them with a new ad campaign.
Facebook advertising is one of the most powerful advertising mediums available to businesses at the moment and when
utilised properly it can boost your customer base extensively. Just note that as with all paid
advertising, it is possible to lose a lot of money if you don’t know how to use the system
properly so tread carefully.
Search Engine Optimisation (SEO)
Search Engine Optimisation refers to the processes involved to increase the likelihood of your website appearing and ranking
well in the organic (non paid) search engine results.
SEO is extremely powerful as more and more people are performing web searches to look for products and services – the traffic to your site is
targeted, it gives the search engines what they want and it is a very cost-effective form of marketing.
There are many parts to Search Engine Optimisation, these include:
On-Page
This area focuses on content, keywords, design, layout, and several parts of what Google requires for a website to get listed within their
search listings. Content could mean video, audio, writing, design, load time, and elements surrounding web design.
Off-Page
This relates to social media marketing, content design, backlinks, reviews, infographics, guest posts, and elements that are outside
of the control of your initial website design and publishing. This informs search engines that your content is popular and worth ranking.
Technical
The technical aspects of SEO include the structure of a website, the correct use of a meta title and description tag, site speed,
images, code, errors, and basic back-end elements. The structure of your site matters as much as the content as search engines crawl through the code elements.
Local Search
Since 2015, Google has attached a lot of its focus on Local SEO. It promotes local businesses and their corresponding services to
potential customers in a local area. All businesses need to utilise this component of SEO as it helps businesses to appear in front of a typical
customer when they perform a search in Google & other search engines. SEO helps business owners create fast, technically robust, user-friendly websites and it works on ensuring that they rank high in the search engines. This will attract pre-qualified potential customers to your website, which will in turn increase conversion rates and revenue.
In this digital age, we believe these are the best forms of marketing to attract more customers.
We are a digital agency serving clients in the south east. If you would like to discuss how we can help you with getting more customers for your business, you can schedule a 30 minute free consultation to discuss your business and online marketing needs with us. Give us a call on 0845 055 9804.