How SEO Can Create a Solid Brand Online for Your Business in London
Are you one of the many businesses who struggling to get quality leads to your business? There are so many business owners who overlook the power of their website and its ability to attract potential customers. Your website is your window to your business, but it is of little value if customers are unable to see it. This is where SEO plays a powerful role. It ensures that your website is optimised correctly to attract customers who are ready to buy.
The easiest place to find customers is through web search engines like Google, Yahoo or Bing. When you can rank on page one in Google you will see a difference in the number and type of customers who will visit your website. People trust sites that are listed on page one Google.
All businesses need customers to survive and grow and scale. In order to do this, a business needs targeted traffic ie. customers who are ready to buy. Utilising the power of search engine optimisation, social media and online branding will give any business an advantage in their industry.
How SEO Effects Business Growth
SEO is one of the most powerful marketing stategies available to business owners and the businesses who are able to maximise its potential become the leaders in their market. Online marketing will give your business the staying power and longetivity it needs. The leads it provides are consistent and Google values websites that are optimised correctly and provide value to visitors. Utilising the services of a search engine optimisation company in London is important for businesses to excel in their industry.
Aside from the increase in customers visiting your website, an additional powerful benefit is in your engagement with customers. By adding new customers to your funnel and planning your customer engagement strategy, you can increase your per customer revenue.
Hyper-targeted content to your customers on your website positions you as an authority in your market. A benefit of this is that you will have increased customer referrals which will enable you to increase revenue and scale your business. When everyone knows about your brand, when it’s time to buy, they will come to you.
A website optimised correctly through SEO will have a longer lasting effect than an ad campaign. With PPC, tv or radio advertising, these can result in an influx of customers but the campaign has to be repeated regularly to generate results. With SEO, the results are more long-term. Over time, as your brand and authority increases and your rankings on page one in Google for specific keywords sticks, you will be able to reduce your ad spend and enjoy the benefits of realising that SEO is your route to business growth.
Core Benefits of SEO
SEO is the effective implementation of marketing analytics, content and keywords to drive traffic to your product or service on your website. The best way to experience the real power of what our SEO Market Domination Model can deliver to your business is to use our service. The complexities involved in delivering an effective SEO strategy for a business makes it difficult for them to manage alongside running a business. Listed below are seven key benefits of what our London SEO Services Agency can deliver for your business.
Your Website Will Be User Friendly
SEO ensures that your website is faster and user-friendly. Google pays close attention to the user experience. This covers areas such as an uncluttered website, page load speed and quality content, which will encourage visitors to stay longer on your site.
It Establishes a Solid Customer Brand Online
Higher rankings in the search engines builds a solid brand online. When your business appears on page one in the search results, customers are more likely to trust your brand. If you want to build brand awareness online, SEO is the most powerful approach to follow.
It Grows Your Customer Base
The main reason why you have a website is to be visible to new customers. With an optimised website, you will deliver a good customer service, grow your business a lot quicker and attract more customers than businesses that have not optimised their sites.
It Increases Traffic to Your Website
The strategies that we implement with our SEO Market Domination Model will increase visitors to your website. Whatever your experience or understanding of SEO, if you want more customers and increased revenue and you want to scale your business, you need to use SEO to grow as a business.
Better Conversion Rates
When you have a well optimised website, it will be easy to read, will display in the correct format on any device and will load faster. This will make it easier to hold the attention of potential customers who will be more likely to convert from a visitor to a customer.
It Targets Customers Across a Range of Technologies
The majority of your potential customers are using their mobile devices, laptops and tablets to search for their preferred services. All industries benefit from SEO. Any product or service that a potential customer needs can be found online and a well optimised website on all of these technologies will make it easier for customers to find your business.
You Can Dominate Your Competition
When implemented effectively and naturally, SEO can catapult your business to a level that is often unexpected. You can have paying customers flooding to your business, credit card in hand. If your competitors are using SEO to rank their businesses, the only way to beat your competition is to engage with an SEO company who is able to outrank your competition and keep you at the top of the organic search results.
Why SEO is So Powerful
Search Marketing ensures your website is listed high in the organic search results inside Google and other web search engines. With 3.4 billion users of the internet worldwide, whatever industry your business is in, you can have a percentage share of that audience. The best way to reach and target your potential customers is with to work with a search engine optimisation agency in London to drive traffic to your website.
If one of your customers searches for, for example, dentist london, it is very likely that they will choose one of the listings that show up on page 1 in Google. The listing on page one recieves between 30-40% of the clicks and the top 5 positions receive 75% of clicks for a specific keyword. Web optimisation puts your business in front of that targeted audience. When you control traffic, you control the money you make.
It has been predicted that spend on search marketing is set to reach $80 billion by 2020 as more businesses are beginning to understand the benefits that it can bring to their bottom line. Utilising Search Engine Marketing in your business early enables you to stay ahead of your competition.
This snapshot from a report by We Are Social of internet usage for 2018 highlights the power of online marketing. Your ideal customer is searching Google every day, they are accessing and sharing information on multiple social sites and scrolling through their smart phones and tablets and you need to get in front of them.
Every business can have a share of these users and with targeted marketing, SEO outranks all other forms of advertising when it comes to reaching the targeted audience for your business.
Search statistics have highlighted that 92% of searchers looking for a product or service choose a business on page 1 and position 1 gets 33% of traffic. Mobile search has a 31.35% click through rate according to source Advanced Web Ranking.
Local search engine optimisation is also becoming more powerful. Google has confirmed that 30% of mobile searches are related to a location and 28% of local searches for a requirement nearby results in a purchase.
A Google search on mobile use revealed that more searches on Google take place on mobile phones than on computers in 10 countries.
It also notes that 65% of smart phone users stated that when they conducted a search on their phones, they looked for the most relevant information regardless of who the information was provided by.
Growing an online presence and brand should be a priority for every business to be taken seriously as they grow. Our focus as a professional Digital Marketing company is to utilise the power of Search Engine Marketing to help you to dominate your competition online.
How SEO Brings in New Customers with Increased Traffic
As a business owner, if you want more traffic, more customers and increased revenue, and you want to scale your business, you need to work on your online marketing strategy to achieve this. A good SEO agency in London will be able to support you with the effective implementation of strategies to access the targeted traffic for your product or service.
Any product or service that a potential customer needs can be found online and ranking high in Google is the best way to target these customers. Optimising your website for mobile phones is critical as Google now penalises websites that aren’t visible in the correct format. The Google console will enable you to test whether your site is mobile friendly.
SEO ensures you are listed high in the organic search results inside web search engines, a must have for any business. A business owner should be committed to utilising the benefits of SEO to attract new customers.
When a new customers searched for a typical niche/city keyword, eg. dentist in london, it is very likely that the cutomer will choose one of the listing on page one in Google. The first 5 listings get the majority of clicks on page one. When you control the number of clicks on your website, you control the money you make.
Various studies have shown that SEO related spending will be worth $80 billion by 2020. The businesses that invest in SEO are the ones who will reap the benefits over their competitors.
We specialise in helping businesses to increase their anking in Google and in turn increase their customer base and revenue. We focus on building your brand online.We are a London based SEO agency and it is our primary goal to help you utilise the power of Digital Marketing, SEO and Social Media to dominate your market.