SEO increases traffic to a website by optimising your site to rank on Google and other web search engines. In 2017 alone, Google had upwards of 80% of search traffic, with other search engines fading behind them. Google has set the rules for search engine rankings, and optimization. Ranking well can guarantee that your site gets a percentage of those searches sent to your page directly.
Complying With Search Engine Requirements
In the past, to get listed in search engines, you would had pay them directly. They would list you based on the payment, and there would be a random ranking process. Today, there are algorithms in place that help you garner a great deal of success in the search results organically.
Complying with the requirements of search engines means that you’ll gain the upper hand in listings and rank you higher.
The Traffic Element
Studies have proven that the top 5 websites that are ranked within search engines get the most traffic. It’s a natural progression and people trust the listings overall. Traffic through SEO is better because you will be ranked within the top 5 listings for relevant phrases with your website.
Think about that for a moment. If you’re selling a specific product or service, you could be higher than your biggest competitors including mainstream companies like Amazon, and more. This levels the playing field, and lets you gain hits that are 100% targeted.
Relevance Within SEO
The purpose of optimising your pages is so that you your website can be listed within relevant information. Whenever a person searches for anything related to your niche, your site will appear within the top 5 listings, and could very well be the number one website listed within specific locations and keyword phrases. The relevance factor of optimisation is important and could very well change the landscape of your business. SEO increases your website traffic because it’s 100% relevant overall.
To get 100% relevant results, targeted traffic, and marketing collateral, you must work within the parameters of SEO. It’s the industry standard online, and it allows small companies and large companies to compete against one another. If you want to succeed online, you will need SEO. SEO increases website traffic because Google has stated it uses the techniques to isolate relevant rankings. Marketers are spending a lot of money and time focusing on these tactics and working with a good agency is how you will benefit from SEO.
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