Building a Solid Brand Online Helps you to Dominate Your Market
SEO has the ability to build your brand online. Unfortunately many business focus their marketing strategies on offline activities only and use SEO as an afterthought. To build a successful brand, Online Marketing and SEO should be incorporated into your marketing plan and MTP as early as possible. Google even tells companies to do this but many companies still see SEO as an afterthought unfortunately.
The primary objective of SEO is to build awareness of your brand and improve your user experience on their journey to finding your product or service as well as the experience when potential customer visit your website. This is why Google focuses heavily on areas such as the speed of your website, the quality of your content, whether your site is mobile friendly and a host of other very important factors that they take into consideration when ranking your website.
Building brand recognition that targets your audience should be a priority and as a large proportion of searches are carried out on a mobile phone, your brand online and how your site looks on a mobile phone is more important now that ever.
People are addicted to brands, think soft drinks, coke, Pepsi, red bull. For Smartphones think iPhone or Samsung. For fast food think Kentucky or Burger King. When you think of Ketchup you think of Heinz, when you think of sportswear, you think of Nike. Remember the battle between Facebook and MySpace – in fact do you even remember MySpace? Where are they now? Branding is the key to success. Your brand makes you unique and removes the concept of competition. What separates your brand from your competitors. What do people think of when they hear of your brand. Is it memorable?
Even if you want to try offline ad sources like tv or magazines, it can be very expensive and time consuming and has to be repeated. The power of online branding is that all the work that is implemented, when carried out properly sticks, and you will reap the rewards with a regular flow of customers and profits.
A Solid Online Presence will add Power to Your Brand
People are addicted to brands, think soft drinks, Coke, Pepsi, Red Bull. For Smartphones think iPhone or Samsung. For fast food think Kentucky or Burger King. When you think of Ketchup you think of Heinz, when you think of sportswear, you think of Nike. Remember the battle between Facebook and MySpace – in fact do you even remember MySpace? Where are they now? Branding is the key to success. Your brand makes you unique and removes the concept of competition. What separates your brand from your competitors. What do people think of when they hear of your brand. Is it memorable?
If not, that is where we can help.
We specialise in creating a powerful online brand through SEO, Social Media and our online marketing Market Domination model.
Even if you want to try offline ad sources like tv or magazines, it can be very expensive and time consuming and has to be repeated. The power of online branding is that all the work that is implemented, when carried out properly sticks, and you will reap the rewards with a regular flow of customers and profits.
We specialise in creating a powerful online brand through SEO, Social Media and our online marketing Market Domination model.
For a no obligation discussion about your online marketing needs, please complete our Discovery Form to help us understand your marketing needs.
