What is SEO?
Search Engine Optimisation is the use of strategies to affect the online visibility of a website. This increases the number of visitors to a webpage by obtaining a high-ranking placement in the organic web search engine results. SEO is probably one of the most misunderstood areas in online marketing and unfortunately many people are put off from using an SEO company because of this. Selecting the right SEO company to work with could literally sky rocket your business by increasing your customer base and revenue.
Multiple Moving Parts
There are many parts to SEO. Understanding the major pieces comes into 4 distinct parts:
On-Page – This element focuses on content, keywords, design, layout, and several parts of what Google requires for a website to get listed within their search listings. Content could mean video, audio, writing, design, load time, and elements surrounding web design.
Technical – The technical aspects of SEO include the structure of a website, links that come through, meta tag placement, site speed, images, code, errors, and basic backend elements. The structure of your site matters as much as the content, and search engines crawl through the code elements.
Off-Page – This relates to social bookmarks, content design, links, interviews, infographics, guest posts, and elements that are outside of the control of your initial website design and publishing. This informs search engines that your content is popular, and worth ranking.
Local Search -Since 2015, Google has attached a lot of its focus on local SEO elements. Search rankings, based on geography leads to more information on businesses and websites that are near a person’s local area. This geographical element creates focused traffic for directories within localised search.
These 4 critical components are part of the larger banner of what SEO is. It illustrates the moving parts of what optimisation works within. To comply with what search engines require, these components need to be addressed.
Search Engine Optimisation Defined
Search engine optimisation is used by millions of websites and it is the standard of search engine rankings. Search engines today focus on optimisation cycles that are used within websites to rank them.
Search engine optimisation involves using a series of strategies to comply with search engine parameters. When you set up a website, and you have SEO properties in place, you signal to all search engines that you are complying with their rules, and they cycle through relevance, overall.
Google owns 79% of the global search protocol today. SEO addresses the requirements that a company needs to generate queries. Google has not released their algorithm to the public. However, they have released information on how webmasters can get higher rankings within their pages and has 200 ranking factors that will help companies to rank high in the search results. It is this element of SEO that is often misunderstood. Working with a good SEO agency to work on your ranking while you manage your business is the key to your success online.