SEO involves optimising on and offline marketing, building quality links, adding quality content and so much more. It’s purpose is to help you gain the upper hand in search engines, without having to pay for the privilege.
Search engines have specific algorithms that are meant for marketing alone. To be listed within search engines, you must follow their rules ie. algorithms. If you do not work within their rules, or what defines SEO, you will not get listed for relevant keywords that could target customers for your specific product or service.
Why it Works Over Other Methods of Targeting Customers
To get traffic to a website, it is necessary to adhere to the rules placed by search engines. The top search engine today is Google, and it accounts for 79% of global traffic.
SEO can help a business grow, create objectives, and garner conversions and attention. Internet users today trust search engine results, which is why this works outright. It works because there is an inherent trust between search engines and the public.
SEO also works because it falls in line with what search engines do to rank websites. Today, if you want to be listed within the top 5 listings of any keyword phrase that you’re marketing for, you’ll need to comply with the rules that the search engines have in place, what Google calls ranking factors.
Up until recently, search engines did not say how they rank. With the release of Google’s top 200 ranking factors, clarity is now in place but the amount of work involved can be overwhelming for some business owners. Some of the ranking factors include content marketing, backlink generation, out bound links, speed of website, use of code and the use of social media.
Without SEO There is Limited Traffic to Your Website
Put simply, if a website doesn’t comply with search engine protocols, they will not get listed within search engines. To gain an advantage in online marketing, you must work with what search engines demand today, and that’s part of the bigger picture of why SEO works.
Without it, your site will not get ranked high within search engine results. Companies that do not utilise SEO and online marketing strategies receive no market share from Google, missing out on a portion of the 60,000 plus search results every second.